The world we design inside.
A visual reference for the Cordially language: Canadian light, considered distance, and quiet luxury held in black, white and aged gold.
The Place
Destination, nature, and quiet luxury. No people.
The setting carries the story on its own: aircraft at rest, empty terraces, still water and vast Canadian landscape. The absence of people keeps the frame timeless; the viewer steps into it.
Private aviation
First light on a Rockies tarmac
The pause
Champagne above a glacial lake
Rail
A vintage observation carriage at the platform
Water
A superyacht in the Salish Sea
Arrival
A grand hotel, quietly attended
The table
Candlelight above still water
The city
Vancouver harbour at dusk
Rainforest
Old-growth cedar and morning mist on the coast
Wildlife
A grizzly on a misty river bank at dawn
Stillness
Mountain light over a quiet lake
Coast
Clear water beside a private landing
Vineyard
Rows descending toward lake and mountains
Morning
Breakfast prepared with generous detail
Taste
A considered caviar service outdoors
Winter
A mountain village at sunset
Retreat
Warm light in a remote winter setting
The path
A quiet route through coastal forest
Quiet, warm, unmistakably Canadian.
The Voyage
People on voyages, small against the landscape.
When people appear, they are travellers, not models: seen from behind or at a distance, boarding, arriving, raising a glass. The figure gives scale to the landscape; the landscape remains the subject.
Departure
Boarding a private jet at first light
The journey
Stepping aboard the observation carriage
The toast
Evening above a glacial lake
Open water
At the bow, Salish Sea
The landing
A helicopter set down in the high alpine
Underway
The open coast seen from the water
Winter passage
Machines prepared for a mountain crossing
Palette
Paper
#FFFFFF
Ink
#111111
Aged gold
#CEA25D
Hairline
#EDEDED
Typography
Playfair Display
Display headlines and buttons. Set large, set sparingly, set with generous space around it.
Neue Haas Grotesk Display
Body, labels and navigation. Neutral, precise, never competing with the image.
Image direction
- LightCold northern daylight, low sun, long shadow.
- DistanceWide frames; the subject small against the landscape.
- RestraintOne focal point per image. Nothing decorative.
- WarmthA single aged-gold accent against monochrome.